Born x Raised AF1
OBJECTIVE: Create a custom Air Force 1 shoe and box that plays off the “Sadie Hawkins” themed annual party that is thrown in LA by Born x Raised. The shoe was gifted as a party invitation and all 100 pairs hand delivered before the annual dinner party.
EXECUTION: • Custom 11.22.22 laces • Custom hand painted black swoosh.. • Custom heatless transfer “Born x Raised” heel logo • Custom shoebox complete with custom printed tissue paper and custom size stickers.
SCOPE: • Creative Direction and Concept • Production & Customization • Execution & Shipping
RESPONSIBILITIES: Overall creative direction and production of box and footwear. From initial client brief to delivery oversaw and directed concept and creation of packaging and production of custom footwear. Hands-on execution of entire project; from securing reliable production partners and timelines for materials to packaging and delivering final products to clients
SOCIAL:
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