DUBAI WORLD CUP 2022

OBJECTIVE: Created a two-week Nike brand experience at the FIFA World Cup in Dubai. Nike gave fans the unique opportunity to personalize their own custom jerseys utilizing our proprietary UX application developed to give users full creative control while ensuring a seamless production process.

EXECUTION: • Development of Customization Experience • Production of all Customization Tangibles • Lead Work-Shops • UX Design developed to give consumers a more customizable experience

SCOPE: • Strategy & Execution • Creative & Design • UX Development • On-Site Customization

RESPONSIBILITIES: Oversaw entire project from initial client brief to strategy and creative concept planning to resourcing and production execution. Worked with internal creative team to develop wireframe microsite that allowed fully immersive jersey customization using fonts, colors, and patterns created in collaboration with local Duabi artist Wael Marcos. Sourced sublimation printers and oversized heat press to use in tandem with newly developed UX to produce 100% custom jerseys for each guest within 30 minutes.

SOCIAL: https://hypebeast.com/2022/11/nike-fc-footballverse-dubai-event-schedule