LA GROVE MEMBER SHOP

OBJECTIVE: Curate an auxiliary shopping experience for Nike members within the Nike store at The Grove. Building on current seasonal offerings and initiatives, create additional items or additional customization to purchased items for Nike members to enjoy benefits of membership exclusive at The Grove.

EXECUTION: • Development of Los Angeles Member Shop space and strategy • Partnered with local artist Rihanna Cooper to provide hyperlocal customer and influencer recognition • Production of all Customization Tangibles

SCOPE: • Member Shop design and build • Production & Customization • Strategy & Execution • Staffing & Execution

RESPONSIBILITIES: Creative concept and strategy for member shop consumer engagement and production assets. Created a strategy that allowed for production of various assets that tied into current Nike seasonal initiates, allowing guests to purchase custom exclusive assets like “LA” duebres, or to engrave their name or initials onto a foam roller, yoga block, or water bottle.

SOCIAL:

Nike LA Instagram: https://www.instagram.com/reel/CmHZi81JXcU/? utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==