hoopLAnd

OBJECTIVE: Curate a jersey customization suite experience for 7 key influencer basketball teams and 2 High School Athlete teams for the Summer Hoops Showcase handpicked by the Nike Catalyst and Sports Marketing teams. Create 11 unique custom Nike apparel SKUs that could be won as prizes by all guests in attendance.

EXECUTION: • Prefabrication of unique jersey color ways for each team with unique Summer Hoops Showcase logos for each team. • Custom fabrication of unique logos, numbers, and names for each player on each team, handpicked by them during 1:1 sessions at the LA Athletic Club. • Production of all Customization Tangibles, pre-production and on-site execution

SCOPE: • Guest Experience Journey + Custom Menu • Production & Customization • Strategy & Execution • Staffing & Execution

RESPONSIBILITIES: Production of 11 custom apparel SKUs for prize giveaway to guests that were offered for additional on-site customization. Production of 7 different custom influencer team jerseys, and 2 high school elite team jerseys to be worn during the showcase games. Overseeing all on-site production and pre-production to ensure creative expectations, quality, and integrity are being upheld throughout entire activation

SOCIAL:

Nike LA Instagram: https://www.instagram.com/reel/ChfPYn2KALM/? utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

SNKRS: https://www.nike.com/launch/s/street-snkrs-la-hoopland/1