Lacoste Miami Open 2022

OBJECTIVE:

Develop a multi-week experience centered around the Miami Open sponsorship with the goal of reshaping sports fashion and engaging fans through customized and unique moments of competition, gaming, and brand experiences.

EXECUTION:

• Retail activation with multi-week experience

• Customization, in-game promos, lounge areas

• Takeover of UNKNWN store

• Integration of celebrity influencers and athletes

SCOPE:

• Concept & Ideation

• Customization & Swag

• Fabrication & Production

• Program Execution & Guest Management

RESPONSIBILITIES:

Direction and management of all customization ideation, strategy, production and execution. Including consumer journey and retail integration. Management of production of all customization assets, samples, and timelines to insure efficient execution and delivery of immersive retail customization experience for 2 weeks throughout the Miami Open.