Lyrical Lemonade AF1
OBJECTIVE: Create a custom Nike by You Air Force 1 shoe and box that combines the brand aesthetic and ethos of Lyrical Lemonade and Nike.
EXECUTION: • Custom Lyrical Lemonade branded insoles • Custom vinyl Lyrical Lemonade heel logo • Custom shoebox complete with custom printed branded tissue paper
SCOPE: • Creative Direction and Concept • Production & Customization • Execution & Shipping
RESPONSIBILITIES: Overall creative direction and production of box and footwear. From initial client brief to delivery oversaw and directed concept and creation of packaging and production of custom footwear. Hands-on execution of entire project; from securing reliable production partners and timelines for materials to packaging and delivering final products to clients.
SOCIAL:
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