Miami Dolphins F1 Team Store

OBJECTIVE:

Create a space within the Miami Dolphins team shop during the F1 race to provide elevated customization offerings and custom apparel to guests. Partnered with local Miami artist Surge to create local graphics in addition to the F1 inspired offerings.

EXECUTION:

• Production of F1 inspired Miami Dolphins team shop graphics patches and vinyls

• Production of Customization blanks with F1 inspired logos and graphics

• Management of customization retail experience and journey

SCOPE:

• Guest Experience Journey + Custom Menu

• Production & Customization

• Strategy & Execution

• Staffing & Execution

RESPONSIBILITIES:

Direction and management of all customization production and execution. Including consumer journey and retail integration. Management of production of all customization assets, samples, and timelines to insure efficient execution and delivery of immersive retail customization experience throughout the 3 days of the race and qualifying matches.