Nike Kids x CAMP

OBJECTIVE: Create an in-store customization experience using custom collaborative Nike and CAMP capsule apparel and footwear collection with accessories and unique packaging for influencer seeding and retail that builds off the fun and youthful VC from the CAMP brand.

EXECUTION: • Creative design and production of 1200+ custom apparel units with 12 different product SKUs • Production and strategy of entire customization experience and customization tangibles • Unique custom packaging and delivery for exclusive athlete and influencer seeding

SCOPE: • In-store Customization Journey • Production & Customization of all apparel, footwear and accessories • Strategy & Execution

RESPONSIBILITIES: Creative direction and production of all apparel, footwear, and accessories. Budget management across production of all 1200+ units and staffing and direction for execution of delivery. Sourcing and sampling, working with different new vendors to produce various new assets such as custom 3D magnets and food inspired packaging

SOCIAL:

Nike LA Instagram:

https://www.instagram.com/reel/Clg1_saoZC_/? utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==