SUPERBOWL2022

OBJECTIVE: Plan and execute an immersive Jordan experience at Shoe Palace in Inglewood that showcases the culture and authenticity of the neighborhood of Inglewood through the lens of the Jordan Brand.

EXECUTION: • Development of Jordan inspired championship museum display and storytelling. • Coordinate simultaneous activations on Super Bowl Sunday with key community partners throughout Inglewood. • Production of all Customization Tangibles

SCOPE: • Guest Experience Journey • Production & Customization • Strategy & Execution • Staffing & Execution

RESPONSIBILITIES: Direction and management of all customization production and on-site execution. Tailored an experience that spoke to the community of Inglewood and created graphics for an influencer seeding hoodie that could be closely replicated using heat press vinyl graphics for a personalized customization experience for all those shopping at Shoe Palace in Inglewood during Super Bowl 2022